A company, person, small business owner, Fortune 500 company or entrepreneur:
WHAT YOU PUT INTO MARKETING IS WHAT YOU WILL GET OUT OF IT.
And I am not talking about advertising. I'm talking about EFFORT.
If you want your business to be successful, guess what? There are no shortcuts. You know the phrase, "If it sounds too good to be true, it probably is", is a correct statement.
Minimal effort. Minimal return.
Want to make sales easier? Then you have to do A LOT when it comes to marketing. I'm not saying that to scare you, I am saying that to be real.
Placing one ad, one time, will not make you millions and millions of dollars. Having a budget of $10/day for pay per click, will NOT bring you the customers you want.
It's one thing to post on social media but another to be strategic. Ever see an "influencer" on social media? Do they post one time every few weeks or months? No. They are constantly developing content, creating content for posts, managing their numbers, analytics BEYOND just likes. They are heavily deeply involved.
Visibility into knowing how marketing works will make you successful. But it doesn't have to be complicated. We made it easy.
How do we know this? Because they use our platform. See more at https://www.r3shift.com/technology
Ready for Marketing 101?
Think of marketing as a dinner.
There's an Appetizer.
The Main course
And within each of these are ingredients to make it happen AND timing. After all, you wouldn't order an appetizer AFTER dessert and the main meal.
Same thing with Marketing. There are things that need to be added to make it all come together at the right time.
But too much of ONE ingredient will ruin everything. I mean, a pinch of salt in the appetizer would be ruined if you added a cup of salt.
Most companies offer A LOT of products and services. But they are worried they will miss out on a sale if they don't mention everything they do all at once.
Here's an easy way to make the most of Marketing.
Keep it Simple - EVERYTHING. The messaging. The website. The flow.
Your Brand is everything - But it needs to be consistent and seen. A logo. A post. A blog. A commercial. On different outlets - social media, video, commercial.
Make it EASY to understand. You know your company VERY well and might assume everyone understands it too. Even if you are selling pet products. Your store, employees, culture, etc might be unique. Don't let a potential customer assume your store isn't for them because they assume it's too high end for them or expensive.
DON'T LET ASSUMPTIONS EXPLAIN YOUR COMPANY.