The Amazing Race - It's Called SEO
In today's digital age, having a strong online presence is essential for any business. Organic SEO (Search Engine Optimization) is one of the most effective ways to improve a website's visibility and drive organic traffic to a website. In this blog, we will discuss how a company can do organic SEO to optimize their website and rank higher on search engines like Google.
Keyword Research:
Keyword research is the first and foremost step in any organic SEO strategy. It is crucial to identify the most relevant and highly searched keywords that your target audience is using to find your products or services. There are various keyword research tools available like Google Keyword Planner, Ahrefs, SEMrush, etc., which can help you find the best keywords for your business but that's all they do. Once you have identified the keywords, you can optimize your website content around them. IF you know what you are doing or know how to do it. Any SEO solution that automates, is a loser and won't help your company. It's more than keywords and it's more than just your website.
On-Page Optimization:
On-page optimization refers to optimizing the elements within a website to improve its visibility and relevance. This includes optimizing title tags, meta descriptions, header tags, internal linking, and other on-page elements. Ensure that your website's content is high-quality, informative, and relevant to your target audience. Use the identified keywords in your content, but avoid keyword stuffing, which can lead to a penalty by search engines. Many companies don't know what a Meta Description is or does or they try to shortcut it by using Chatgbt - but it isn't effective. Short cuts don't win and generalizations don't win.
Content Marketing:
Content marketing is an essential part of organic SEO. Creating high-quality, informative, and engaging content can help you attract and retain your target audience. Regularly publishing blog posts, articles, infographics, videos, and other types of content can help improve your website's visibility and attract backlinks from other websites. But it's about optimizing the content to be found via SEO.
Link Building:
Link building is the process of getting links from other websites to your website. This is an essential element of organic SEO as search engines use the number and quality of links to a website as a ranking factor. Focus on getting links from relevant and authoritative websites in your industry. You can use various link building techniques like guest posting, broken link building, and resource link building. But this all takes time and needs to have the knowledge of someone who knows what they are doing, looking for and how to navigate/negotiate and make it work to benefit your company - to get found!
Technical SEO:
Technical SEO refers to optimizing the technical elements of a website to improve its visibility and performance. This includes optimizing website speed, mobile-friendliness, site structure, XML sitemap, robots.txt, and other technical elements. A technically optimized website can help improve user experience and reduce bounce rates, which can lead to higher search engine rankings.
Most companies struggle with the above mentioned - why? The time it takes. It is a manual process and no short cuts. But that doesn't mean it has to be expensive. But it also means cutting corners won't work either.
So what about having a cost effective option that will beat out the competition, no matter how big they are compared to your company.
In conclusion, organic SEO is a long-term strategy that requires patience, persistence, and continuous effort. By following the above steps, you can optimize your website and improve your search engine rankings - IF you have someone or a team that knows what they are doing - ON A DAILY BASIS.
Remember that organic SEO is not a one-time effort but requires continuous optimization and improvement to stay ahead of the competition.
ReShift SEO has a team that can make all the above happen for your company. It's a white glove service that cost less than $2000 per month!
If you want to succeed and win the SEO game - make your advertising and social media work FOR you - Organic SEO and the above needs to be fixed first & then maintained. It will make everything else work longer and better for you. Your advertising dollars will NOW work even better, instead of trying to "compete" with the competition.
Organic SEO with ReShift beats out the competition - Our regional shoe client beat out Nike in organic searches. After all, they wanted people to BUY Nike's FROM THEM and not go directly to Nike.
Contact us today and we'll run an audit. Have a report within 15 minutes!